Frequently Asked Questions

We get lots of questions. That's why we created this FAQ page for the most commonly asked questions. Just click on any question to display the answer inline on the page.

Administration Accounts...

Once my Administration Account is active, how do I direct my clients/students to complete an assessment?

Use the numeric Access Code, your unique 7-digit code provided when your account was first activated. Give your Access Code to anyone you want to complete an assessment. Instruct them to go to, select Take A Test, and Access Code. Remember to clearly identify which assessment you want them to complete.

How do I access my Administration Account?

On the Home page login link enter your account ID and your password.

How do I purchase more assessment credits?

Purchase more credits from within your account page Credits and then select the Assessment you want to purchase more credits for. You can also purchase more credits through the More Options/Make Payments/Order Assessments link on your account.

How much do assessment credits cost?

In your account you can review price and volume based discounts for assessments by selecting Credits and Assessment you want to purchase more credits for. You can also review prices and discounts through the More Options/Make Payments/Order Assessments link.

Are your support resources really free?

Yes, Golden LLC provides those who purchase assessments with access to free resources, such as guidebooks, handouts, and technical manuals. These valuable resources provide necessary insight needed to understand and interpret the reports.

What do the Account Assessment “Status” comments mean?

Every assessment on your account has a status comment.
“Active” the assessment demographics entered and a record has been activated
“Started” means the assessment was activated or begun.
“Completed” the assessment has been finished.
“Downloaded” means the report has been downloaded.

Do I have to download each report?

The default option set within your account is to limit access to reports until you have downloaded them. You are not charged for any assessment until a report is downloaded.

Can reports be obtained directly by my clients/employees/students?

You have the option from within your account to select to have your clients gain immediate access to their report upon completion of the online assessment. This feature is popular among administrators, like professors and coaches who prefer to put the reports quickly into the hands of their clients and/or prefer to not have take the time to download reports and/or print, save or email them. Your account must have sufficient credits available in order for this feature to work. Clients completing assessments when sufficient credits are not available will be able to get their reports from their administrator through the download process once additional credits have be purchased.

Values Arrangement List...

Can you really assess a person's values?

Not only can you assess values, it's one of the most important aspects of human behavior to assess. Most people have taken personality, IQ or interest assessments, but virtually no one has ever taken a values assessment. Personality tells you what you are, IQ tells you how well you deal with complexity and interests tell you about what you enjoy doing. None of them tell you what really motivates you. When you assess values you're identifying what beliefs matter most. The VAL presents a unique picture of what behaviors and life goals are most important. Knowing that helps people make better decisions and choices, and helps them stay calm, cool and collected in the most difficult situations. There's no other tool on the market that achieves what the VAL does!

Can I use both the VAL and the Golden Personality Profiler with the same client?

Absolutely! The VAL and the Golden are peanut butter and jelly of the assessment world. Personality tells you who you are and your values tell you why you do the things things you do. For example, you can have two people who have the same Golden type profile and similar facet scale pattern, but have very different value priorities. Similar behavior approach, but different motivations and purpose. Together they present a more complete picture of who a person is and what direction they are headed in!

Do you need to take a certification course to administer the VAL?

No, the VAL is an A Level assessment, meaning you don't have to take a course to be qualified to purchase and administer the VAL. Golden LLC is developing more resources, but we recommend that administrators start by reading the VAL Technical Manual, Understanding Personal Values guide book, take the VAL themselves and administer the VAL to a family member, friend or colleague before they use it with their clients.

Golden Personality...

What is the difference between the Golden Personality Profiler on and the Golden Personality Type Profiler?

The Golden Personality Profiler v5.1 is the newest version of the Golden and is available only on's online assessment platform. The newest version of the Golden assessment provides for two report options Talent Management and Self Development reports and has two new report that includes an advanced profile determination scoring method. The GPP has two new Tense Calm Scales called Unsettled vs Resilient and Unconstrained vs Regulated. The report also contains a temperament profile, career and educational major suggestions, stress profile and management suggestions, and Cardinal & Central Traits, and Coaching Tips content. The new name reflects a return to the original name of the assessment Personality Profiler and the addition of the Golden brand...Golden Personality Profiler.

What's new about the Golden Personality Profiler version 5.1?

v5.1 of the Golden represents a major step in the evolution in the development of the Golden and specifically to the Tense Calm dimensions's Facet Scales. The Unsettled/Resilient and Unconstrained/Regulated Facet Scales round out the development of the Tense Calm Global domain.

With the launch of v5.1 administrators have the choice of selecting one of two reports version, either the Talent Management report or the Individual Development report.

Why are there so many different names for the Golden assessment?

Shakespear's quote..."a rose by any other name is still a rose" works for the Golden too. The Golden by another night is still a Golden! The original name given to the assessment in 1994 was The Personality Type Profiler. In 2002 a license was signed with Hogrefe to publish the assessment in Germany which they called the Golden Profiler of Personality (GPOP). Scientific naming conventions hold that the authors's last name be used and Hogrefe was the first to follow that tradition. When ECPA licensed the assessment for the French market they called it the Golden Inventory of Psychological Development. In 2004, Harcourt purchased ECPA and licensed the assessment, naming it the the Golden Personality Type Profiler. That same year the College Board acquired MyRoad an online career and education planning website which incorporated the Golden assessment. They did not want to use the name selected by Harcourt, so they adopted the name the ORA Personality Profiler. ORA was the name of the business founded by The Rev. Dr. Edward S. Golden, which originally owned and development of the assessment. Harcourt was itself purchased by Pearson which assumed the license from Golden LLC. Golden LLC was formed in 2004 when ORA, Inc. was dissolved and GoldenLLC was formed in Florida. Our objection to the use of the word "'type" in the title stems from the growing understanding that the Golden is not just a Jungian type test. The Five Factor model, Hippocrates Temperament Theory,Allport's Trait Theory and Selye's Stress Theory are central to the success of the assessment, and needed to be recognized as such.

In 2016, Golden LLC decided to end the branding/naming nonsense and launch the Golden Personality Profiler. The Golden Personality Profiler signifies a convention of using the Golden family name and the Personality Profiler, the affirmation that it is more than a simple "type" test. The Golden is the short term handle for the assessment and that seem's to be just right!

How do I select the Talent Management and Self Development reports?

You can select the type of GPP report you want to use from within your administration account. From the menu line select My Account and under the Account Preferences section, select either the Talent Management and Self Development report. Hit the submit button to confirm your selection.

Remember, you are only charged for a credit when the report is initially downloaded. That means you can request both report types for a client by changing the report type as instructed above.

What's the difference between the Talent Management report and the Individual Development report?

The Self Development report reports the Five Global Scales and 40 Facets (adding Unsettled/Resilient and Unconstrained/Regulated Facet Scales associated with the Tense Calm Global Scale. It also includes the Career and Educational Majors Suggestions content. It is designed for use in educational, career, life and spiritual coaching, and general self-development settings.

The Talent Management Report is designed for use in place of the original Golden assessment used over the past 20 years. It maintains the Five Global and 36 Facet Scale structure and adds an additional Advanced Tense Calm Scoring line on the report Summary Page for the enhanced Tense Calm Global Scale including the Unsettled/Resilient and Unconstrained/Regulated scales for administrator's deeper insight. It is designed for use in business and organization development, human resources, training and development and executive coaching settings.

Both the Talent Management and individual Development reports utilize the advanced scoring of the rare three out-of-pattern facet scale pattern for better initial profile determination, stress management content, temperament, cardinal, central and coaching suggestions.

What are the origins of the Golden Assessment?

The Golden has a deep and rich history stemming back more than 60 years. In the 1960s, Dr. Rev. Edward Smith Golden founded the North East Career Center at Princeton Theological Seminary. Dr, Golden pioneered the use of vocational and psychological tests to guide clergy and church staff to more fulfilling lives and careers. In 1970 Dr. Golden founded Organizational Renewal Associates, Incorporated, a consulting company that took assessment and career development testing to for-profit companies, non-profits, educational and government organizations around the globe. Using a multi-battery assessment approach Golden introduced more than 100,000 people to the power of self-knowledge through these self-report assessments Tools like the Sixteen-Personality Factor (16-PF), Briggs Myers Type Indicator, Strong Vocational Interest Blank for men and for women, Campbell Interest and Skills Survey, Rokeach Value Survey, WAIS-PAS, Adjective Checklist, and many other assessments were applied over ORA’s 35 year legacy. Golden and ORA staff professionals were recognized as top experts in the application and interpretation of these assessments.

The massive multi-level assessment database resulting from decades of use was viewed as rich suorce of research. During the 1980’s Dr. Golden hired David Saunders, Ph.D. to head up its cross assessment research and development effort. Saunders worked with Raymond Cattel on the development of the first version of the 16PF and later at Educational Testing Service, the first publisher of the Briggs Myers assessment under his research oversight.

In 1979, Dr. Golden and ORA staff coordinated and produced the first conference of experts using Carl Jung’s Psychological Type theory in Philadelphia. Attendees were charged a membership fee which became the Association of Psychological Type (APT). In 1980 following the death of Isabel Myers. Ed, Sally, John and his wife Kiron, joined Dr. Saunders, his wife Fran, the official biographer of Isabel Myers life, and Isabel’s son Peter at Isabel Myers home in Swarthmore, PA. Auctioneers were coming the next day to sell off the Myers personal possessions, but the data collected over Isabel's life needed to be saved. Dr. Saunders was contracted to organize and conduct research on the data saved that day. ORA and the Golden family, including Dr. Golden, Sally and their oldest son Scott formed the expert team directing Sanders in his research efforts. Every question ever developed by Myers and a dozen or so created by Saunders were aggregated into an assessment which became the MBTI form J, Type Differentiation Indicator and later the Expanded Analysis Report Form M, now called the Myers Briggs Step 2.. Data collected from ORA clients became the basis of the correlational and validation research of these assessment which included the Rokeach Values Survey, 16PF, Strong, and ACL results. Because of the rich data collected by ORA Sunders was able to complete the research quickly, however the enormous cost of supporting the research took a toll on the resources of ORA.

Seeking to recoup that research investment ORA sought a formal research and training rights from the Myers and the MBTI publisher CPP. Despite their best efforts a relationship was not to be and ORA was forced to break off its deep friendship and informal business relationships with CPP and the Myers. During that period Dr. Saunders was diagnosed with Parkinson’s disease and needed to retire. ORA hired his protege Donald Johnson, Ph.D. to assume his research role. In 1993 Dr. Johnson along with Dr. John Golden, Ed Golden’s youngest son and President of ORA forged the strategy to develop ORA’s own personality, interest and values assessments. James Hughes, Isabel Myers son-in-law, was also a member of the ORA team assembled to undertake this venture. Today, Golden LLC, now carries on ORA's mission to bring the Golden Personality assessment to the world.

What language versions exist for the Golden?

9 language versions currently exist: US & UK English, French, Dutch, Turkish, German, Czechoslovakian, Hungarian and Russian. Swedish, Norwegian, and Danish will be available in 2017.

Can the Golden be used as an employment selection and hiring tool?

The Golden was not designed as a selection tool. Appropriate use of psychological tests used in selection and hiring requires that assessments be constructed to measure aspects of the jobs they are screening candidates for. These are called Bonafide Occupational Qualifications (BFOQ) or aspects of the jobs that determine employee success. This typically means that each job being screened for has to be analyzed for the specific BFOQ factors required. This can be an expensive and time consuming process. In the end, no matter how well a test is constructed and validated, there is no assurance that the legal system of a country will agree that it, or the process surrounding the assessment, does not result in discriminatory hiring practices. Each country has its own laws that must be understood. The United States Federal Law allows assessments to be used for selection screening, but these laws continue to be challenged with the net result meaning that employers must be judicious and responsible when using tests in the hiring process. Some organizations may include the Golden as part of a comprehensive candidate screening process with professional level employees. In such cases, the use of the Golden is designed to enlighten both the employer and potential employee in areas of strengths and developmental opportunities to guide the selection process.

The Golden is most effective when applied as a post hiring developmental tool. The results can be used effectively to understand, manage and mentor new employees and form effective teams. However, the Golden's theoretical base and the global and facet scales measured can be used as a model to help guide the hiring and selection process. Asking questions like:

What type profile is needed in the open position?
What trait characteristics define effective and ineffective job performance?
What skills must be developed that are counter to the ideal type and trait profile in a candidate

What is a "normative" assessment? How does that relate to the Golden assessment?

Normative assessments measure quantifiable attributes on individual scales. The item structure of normative assessments, often following a typical Likert Scales format, and the actual responses and their scales are compared and measured against a “normed” population. The normed population is often represented by the well known standard “bell curve”. This comparison allows normative tools to be used for selection purposes when the measured behaviors are determined to be specifically related to requirements in a targeted position or job. The Golden is not a normative based assessment.

What does "ipsative" mean and what does that have to do with the Golden assessment?

Ipsative assessments are scored through using forced choice questions and responses. The results produced indicate the relative strengths and weaknesses of the person being assessed. There is no direct comparison to another person or group of people. Ipsative assessments are typically used as team building or as coaching instruments. They are ineffective as hiring and selection instruments. Ipsative assessments are commonly used as developmental tools.

The Golden is a multi-theory based assessment that is a blend between an ipsative (forced choice) assessment and normative (Likert) based assessment. It has both elements, ipsative vs normative, within the assessment item structure. Section 1 and two are a true blend where respondents in section one and two, first select which behavior is more like them (forced choice) and then select the strength of response (normative). Section three is more normative than ipsative, but the actual scoring protocol is both.

Isn’t the Golden Personality Profiler just another Jungian personality test?

No, the Golden is so much more than just a Jungian personality type test. The Golden is a universal personality tool that combines five of the most widely accepted and respected theories of personality, including the five factor, trait, temperament, general adaptation/stress and Jung’s psychological type theory into one comprehensive and elegant model. These theories are reported in the form of the five global scales and 38 facet scales of the Golden.

The Golden also achieves significant advances in personality assessment and measurement. Advanced item format and content, scoring methods, report content, support materials and training for the Golden all in an online format distances itself from other Jungian assessments, as well as all other assessments of personality.

Why does the Golden Personality Profiler use Adapting/OrganiZing (A/Z) instead of Judging/Perceiving (J/P) for the fourth dimension of personality type?

The A/Z dimension was incorporated into the Golden Personality Profiler and Golden Personality Type Profiler due to the general agreement among psychologists that it's an important dimension in behavior that can and should be measured. While this dimension is called many names, it is found in most comprehensive surveys of personality. The Adapting/OrganiZing (A/Z) label is based on our desire to help people remember and communicate this idea effectively. We found understanding, interpretation, and retention to be a problem with the J/P labels. The Factor Analytic statistical technique used to develop the Golden requires a test developer to use both science and art in the creation of their test, science in numbers and art in interpretation. In the case of the fourth dimension, Adapting and organiZing represent the two best single labels describing the item content. The Golden Personality Profiler, available within your account is only available in the A/Z format. However, recognizing that some administrators prefer using the J/P label, you can purchase either the default A/Z or the optional J/P language version from within your Pearson Talent Lens administration account.

Certification Training...

What is Certification Training?

Successful completion of the Golden online Certification Training program provides access to people who are not automatically qualified by their educational credentials to purchase the assessments published by both Golden LLC and Pearson Talent Assessment. In addition, Certification Training is recommended for anyone who wants to maximize their understanding and increase their effectiveness in using the Golden.

Assessment publishers assign one of three qualification levels (A, B, or C) to all assessments published. Before your first purchase you will be asked to complete a Purchaser Registration and will be assigned a purchase qualification level A, B or C based on your educational and professional credentials. Your purchase level indicates that you can purchase all assessment products at or below that level. For example if you are designated as Level B, then you may purchase all instruments published that are rated Level A and B, but not those designated Level C. You can be educationally qualified or you can become qualified to administer instruments through special workshops.

You will gain the basic understanding needed to effectively administer, present, and interpret our assessments. You will learn the finer points of using these assessments from the experts who have developed and applied these tools in diverse group and individual application settings. Certification increases your knowledge, your self-confidence in using our assessments and your ability to deliver successful programs using our assessments and their support products.

Who should take the online Golden Certification Course?

Professionals planning to purchase administer or interpret the Golden Personality Profiler, Golden Student Profiler, VAL, VAL-Teen or VALOR, including:
- Human Resource Trainers
- Human Resource Managers
- Executive and Life Coaches
- Business Owners and Executives
- Social Workers
- Guidance and Career Counselors
- Management Consultants
- Organizational Development Consultants
- Pastoral Counselors
- Religious Leaders
- Outplacement Consultants
- Executive Recruiters
- School Counselors
- Teachers
- Tutors/College Guidance Advisors
- Professors
- Researchers
- Educational Administrators

How much does it cost?

Online Programs:
Golden LLC offers online certification training for the Golden Personality Profiler at

Online Options:
- Golden Certification Training - $499
- Zone B Membership - $99

What if I am not qualified to have an Administration Account?

If you don’t immediately qualify by your education or experience to purchase our assessments Golden LLC provides online certification training on When you apply for an account we will tell you immediately if you are approved or need additional credentials. If you want an account and need the training you can get what you need from this great online resource.

What is Zone B?

Zone B is our Golden Personality Profiler member center. You can access learning modules to learn about the Golden or refresh your knowledge prior to using it again. There are free resources, fun exercises, member sharing and communication features, data sharing functions, member profile and much, much more. If you're qualified by education and experience to use the Golden, Zone B is the place to start, if you need the certification training course to bring your qualifications up to Level B standards, the online Certification Course is the place to start and when you pass the certification exam at the end your life time membership is transferred to Zone B. Link to from within your account.

Publishing Partnerships

What happened to the College Board's MyRoad?

Such a great success story and such a sad ending. MyRoad was one of the most comprehensive career and education planing websites ever developed. Started by a for-profit entity in San Francisco in 1998 MyRoad relied on the ORA Personality Profiler and Student Personality Profiler to guide students to appropriate careers and majors. In 2003 MyRoad was purchased by the College Board. Despite its comprehensiveness and market success the College Board never committed to updating it and did not provide the customer support and training it required. In November 2016 the College Board ended MyRoad's 18 year run. Golden LLC developed the Golden Personality Profiler v 5.0 and Golden Student Profiler to fill the important high school market need.

Who are Golden's publishing partners?

Golden LLC and ORA, Inc its predecessor were publishing our own assessments from 1990 to 2004. In 1998, we entered into our first agreement with Mentor Media Inc. to incorporate the Golden adult and student assessments into MyRoad for high school and college career and educational guidance. In 2002 we licensed the Golden to Verlog Hans Huber/Hogrefe to create both a German and Czechoslovakian versions. In 2003, a partnership with ECPA was formed to create a French version. Harcourt, now Pearson, purchased ECPA in 2003 and entered into an agreement to publish the Golden in the US, UK, Australia, India, Netherlands, and Scandinavia. Talent Management Company joined the Golden publishing effort in 2016 to publish the Golden in Turkey.

The VAL is published by Golden LLC and PAN. For over three decades Golden LLC/ORA, Inc.has published and distributed our own assessments and in 2016 we decided to ramp that strategy up and focus our energy and resources on reaching more customers in the english speaking markets.

From the beginning, our goal has been to bring our assessments to as many people around the world as possible. We continue searching for other publishers who can take the Golden to new markets.